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Support => Getting Started => : shatibd May 23, 2022, 08:04:27 AM
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印度尼西亚电话号码列表沃达丰和 Zalando 被选为?2020 年黑色星期五研究：跨媒体机会?的品牌；这份报告发布于广告行业的关键时刻，需要了解消费者如何面对即将到来的黑色星期五。 如果 2019 年 38% 的受访者在黑色星期五期间进行了购买，并且三分之一的人的预算已关闭，那么今年尽管 COVID-19 产生了社会经济不确定性，但潜在买家的数量仅减少 印度尼西亚电话号码列表了 4%。当然，最年轻的是 2020 年重复购买最少的人，唯一没有观察到购买量损失的年龄组是 55 岁以上的人。 年轻人受所研究活动的影响最小，与 35 岁以下的人相比，55 岁或以上的人的平均影响数是 35 岁以下的人的两倍多。随着年龄的增长，这种更大的广告曝光不仅在电视上，而且在广播和在线视频：具体来说，79% 的 55 岁以上的小组成员接触过数字视频活动，而 65% 的样本年龄在 18-34 岁之间。
在 2019 年黑色星期五活动中，平均 8.2 个品牌获得 39.7 次点击，每个被分析品牌平均点击 5.9 次。 对于所有分析的广告商，电视是 印度尼西亚电话号码列表覆盖面最大的媒体，覆盖了 97% 的小组成员，其次是在线视频，占 74%，广播占 44%。最有效的媒 印度尼西亚电话号码列表 (https://www.latestdatabase.com/zh-CN/indonesia-phone-number-list/) 体组合是电视+在线视频（37%），紧随其后的是串联电视+广播+在线视频（35%）。 但是，对逐个品牌的增量覆盖率的分析产生了另一个有趣的事实：根据广告商的不同，广播 + 在线视频将覆盖率提高了 25%。 印度尼西亚电话号码列表和 Netquest 发布的研究还深入研究了 2019 年广告活动期间产生的广告影响与数字行为和购买之间的影响。
(http://www.schoolemaillist.com/wp-content/uploads/2022/03/Indonesia.jpg) (https://www.latestdatabase.com/zh-CN/indonesia-phone-number-list/)
广告影响调动了大多数广告主对品牌网页的访问 分析：受到广告影响的人的网络访问百分比差异大于未受广告影响的人，这是在某些情况下甚至更多 13 分。 另一方面，与通常认为的相比，2019 年的购买具有自反性和更少冲动的特征：与非购买者相比，购买者访问了 5 个或更多页面的分析品牌，并且从访问到 5 个或更多网站，销售额增加。也就是说 印度尼西亚电话号码列表，你比较的越多，你就越有可能购买。 电视、广播和在线视频的单一来源 方法 对于这个雄心勃勃的项目，我们分析了 adJinn 提供的 111 个在线视频片段、El Club de la Radio 提供的 39 个广播节目和 FLUZO 数据库中的 79 个电视广告。通过该公司的音频匹配技术，在 1,440 名 Netquest 小组成员的样本中检测到 2019 年黑色星 印度尼西亚电话号码列表 期五活动的 55,000 多个多媒体影响。 反过来，Netquest 提供了有关访问研究中品牌网站以及在这些网站上购买的所有信息，最后，Analysis and Research 于 2020 年 8 月设计并开展了对 500 名小组成员的调查。 这是第一项分析电视、广播和在线视频活动的影响的公开研究，使用单一来源方法来衡量所有媒体和同一组用户。
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